If you are going to an
event where you have that perfect opportunity to promote your company, your
brand, your product or your services, then you’ll need
printed banners – in fact, you may need quite a few of them for
maximum exposure as you may want to place your
printed banner stands in various locations. A banner is the best way to
advertise, after all (as it is the most cost-effective and the most convenient
compared to other means of advertising). To make sure your printed banners
reach their full potential, however, you need to make sure they are designed
well – and that’s sometimes tricky. Ever wonder how to make your banners as
effective as they could possibly be? Here are the top four things to consider when creating the right design and artwork for your banner.
The right images
Your banner print needs to look
professional, and the best way to do this is to make sure that your imagery
sends a clear message – with quality. A picture paints a thousand words; so
make sure it is not only appropriate for what you want to convey, but also that
it is clear and professional. Nothing is worse than a grainy or unclear
picture; it truly sends an awful message if it’s not done right.
Choosing the right colours
Colours say a lot. In
China, the colour red is a symbol of success – in Japan and Korea it is
associated with death. Colours such as red in the UK can mean danger or green is a good choice to encourage customers to buy. Use colours that support your marketing message, but that also suit your brand. Big, bold, colours are a good choice for outdoor banner printing. Choose
and UK designers if your market is the UK; they understand the
market and can advise you well.
Fonts and typefaces
Always look to use fonts that are clear and easy to read. Scroll or handwriting type fonts can be difficult to read quickly. Bear in mind your printed banner will be viewed from a distance and may only be seen for a few seconds especially Outdoor PVC Banners. Therefore it is important that your text stands out and can be seen and read quickly. When selecting font colours use dark bold colours only on light backgrounds. This way you text will be clearly visible when you banner is printed.
Be clear with the message
Printing a banner is easy – making sure
you print the right message is not. Do research on your company, your product
and your brand, and make sure your target demographic will welcome the message.
Do your research and find out what your customer is attracted to.
The truth is that you
would probably be wise finding the right
service first – find out what sizes they can provide, what materials
the banners are printed on, and to what resolution the banner can be printed;
the quality is of utmost importance, and your design will be limited (or
unlimited) depending on what they can provide. Once you have their
recommendations, you can decide on a design based on the customer’s preference
and your market research. In the end, it’s important you understand your target
demographic, your message to them, and what the best way is to get that message