That the roller banner is
a very effective means to get your point across has been proven over and over
again. Not only is it a very economical way of creating awareness (as it
actually does better than other, more traditional methods), it is a very
practical means of advertising for those who need to address the public on
different occasions and in different places. The advantages are so numerous
that no clear-thinking representative of any company would leave home without
it. But the roller banner needs to be designed well, and used properly. You
need to get the most out of it. Here are the top six ways to make your roller
banner more effective.
Think of colour first
The main theme of the
banner will be represented in a colour scheme – so it’s very important that you
know your target audience and which colour will speak to them on a personal
level. Bikers don’t like pink and Chinese consider red a colour of good luck.
Study your audience and appeal to their tastes.
Use a catch phrase
Your catch phrase should
be short enough to remember easily – it should actually be snappy and catchy
enough to stick in the audience’s head for a while. However, it should be long
enough to convey meaning and deliver a powerful message. Make sure your
customers can read it quickly and that it entices them to take a closer look.
Know your message
You actually only want
one message – focus on that. It may be tempting to write as much on your banner
as possible, but that’s not good marketing. There may be many things to say,
but you need to say only what will be heard. Keep your message simple and
Keep it simple
This isn’t just important
for the message itself – but it’s also important how that message is presented.
Don’t overdo the fonts, the letters, and the graphic images. Often just a few
elements are needed. Cluttering is unprofessional.
Wow, too much going on!
As said, simplicity is
often the best way to go, so don’t overcrowd your roll up banner with texts and
numbers nobody will read, or drawings and pictures a passersby in a hurry will
never examine. Focus on one message and remember – less is more.
Always use great, professional
graphics, and obtain the copyright.
It’s only when the design
of the roller banner is done so it projects a professional image and so it
speaks to your target audience in a positive way that it will be at its most
Roller banners have the power to draw vast crowds in various
places, so it’s well worth thinking the design through.