The roller banner is an
excellent means of advertising, for several reasons – but only if you make sure
that the design is executed professionally. The roller banner can catch
attention, but only if you get the colour scheme right. The roller banner can
draw a person in, but only with a catch phrase that works. It can inform, but
only if the information does not pose a visual challenge. And it can make your
product look incredibly attractive, but only with professional graphics. The
concept of the roller banner needs to be thought through carefully. Here are
the most important tips to remember when designing your roller banner.
You are the logo
The logo may only be a
simple design or simple drawing, but it represents your company, and it
represents you. Make sure it is clearly visible - and be proud of your logo;
have a logo that you feel is worthy of representing the best in you. Keep your
logo clean and straightforward – and most of all: memorable. Put it on the top
of your banner for the world to see first.
The text configuration
In Japan it’s common to
read from the top to the bottom, in Arab countries from right to left – but the
Western world starts at the top left and finishes at the bottom right. Hence,
place the most important message left and up, the details down and right.
Go for quality
This is not only true for
roller banners in terms of materials, but also in terms of
print and certainly in terms of graphics. Nothing is worse than a banner with a
great message but with unclear print or low-resolution graphics. Your roll up
banner needs to project a professional image.
Make it legal
It’s easy to simply roam
the Internet for a picture of a hamburger or a picture of the family happily
enjoying their credit card – but if you’re going to use that photo, make sure
no other company uses it, and make sure you have the copyright to it or use it
with permission. Make it legal.
There are two more tips
that should be mentioned: there must be a call to action, and there must be
sufficient contact information. The call to action is important because the
potential customer must know what is desired and should be able to act on his
or her interests. Phrases like: “Come and get a free sample” or “Call us now!”
are effective. Of course, there must also be contact information – how else can
the customer or client receive the free sample or call you? Address the
audience in a professional way, and your roller banner is sure to do the rest.